Using schema.org to Increase your Clickthrough Rate
Schema.org came to be thanks to the collaboration of the 3 big search engines; Google, Yahoo and Bing. This site contains a list of website markups you can add to your website that will be recognized by the big 3.
These markups will help search engines read and display rich snippets in their search results, making your website more visible to the searchers, thus helping you increase your click-through rate even if you are outside of the top 5.
By using markups in your the HTML code, your website can be displayed in the SERP’s like this:
This will definitely improve your CTR and visibility; your listing will surely stand out from the rest, making it more appealing and enticing the searchers to click on it. This will result on more free and targeted search engine traffic to your website which is the best kind of traffic to increase your conversions.
So how does it work?
The markup vocabulary that schema.org uses is a new set of HTML tags called microdata, this vocabulary helps search engines classify a websites content through things like, content type, author, ratings, etc. Here’s the list of available tags.
If you are interested in adding this to your site (and you should be) there is a complete guide on how to do it here.
As I mentioned on the rel=author post, after you’ve inserted the new tags into your HTML you can use Google’s rich snippets testing tool to check if it’s working OK and to see how your listing will show up in the search results.
Almost nobody is doing this and for some niches it will take years for webmasters to catch up, this makes adding these new HTML tags to your site a great opportunity for you if you start implementing this before your competition.
And because search engines will want to show more visually rich search results, I also think that this will help to improve your rankings.
Please share your opinion on this by leaving a comment below.